Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive...
Hardcover: 672 pages
Publisher: Cengage Learning; 5 edition (December 23, 2008)
Language: English
ISBN-10: 0547079923
ISBN-13: 978-0547079929
Product Dimensions: 8.2 x 1 x 10.5 inches
Amazon Rank: 911334
Format: PDF ePub TXT book
reviews: Needed this book for class at my university. This copy was much cheaper than the newer version and had all the same content just in different order. Thank you for saving me money in college!...
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